SILK AND ITS CHARMS
JOANNE is committed to offering the best fabrics to her customers and chose SILK to be the protagonist of her collections.
In this precious yarn we find the perfect characteristics to offer a luxury item with qualities such as softness, high durability and resistance.
It is the ideal fabric for our tropical climate. Noble and versatile, it exudes sophistication and lightness, and can be used at different times, whether for a morning stroll, at work or at an evening event.
Despite the fabric's more refined appearance, silk clothes can be worn with sneakers, flats or jeans, which adds an unpretentious elegance to any outfit.
A piece made of silk is timeless and passed down from generation to generation. Those who buy it know it is a luxury item not because of the label it carries, but because of the story behind it. It is the memories that add so much value to each piece.
All the silk consumed by Joanne is produced in Brazil , the country that has the best silk in the world . This ensures the quality of our pieces and at the same time contributes to a sustainable and more conscious economy.
Speaking of sustainability, did you know that there is no more environmentally friendly fabric? To produce the noble continuous thread of around 1,200 meters, the silkworm needs fresh mulberry leaves that are completely free of pesticides to feed on. This requires extra care from the silkworm farmer, which contributes to the health of the cultivated soil.
Furthermore, a piece of silk generates 30x less carbon than the gas sequestration absorption made by mulberry trees and, as it is 100% made of protein, it is biodegradable and does not cause harm to the environment.
So many benefits only increase our passion for making silk clothes. The exclusivity inherent in the fabric is not the result of marketing but rather the result of its rarity, after all, it represents less than 0.1% of the textile fibers produced by man.
How can you not love SILK?