CARIOCA DNA
JOANNE is a Rio de Janeiro brand located on the most charming and chic street in Ipanema, Garcia D´Ávila, and was designed for the delicate, strong and determined woman who seeks authenticity.
And it was born with the desire to offer timeless and versatile fashion, with a lot of personality, where light and comfortable looks are priorities so that the contemporary woman feels comfortable and ready to act in different everyday situations without giving up elegance.
Sophistication
The DNA of our clothes contains an unpretentious sophistication that moves harmoniously from the seaside to a more formal event, all designed for the modern woman to always be well dressed and naturally elegant.
Inspired by the relaxed Rio lifestyle, our pieces are mostly made with fine fabrics such as silk, linen and cotton, perfect for our tropical climate and with a touch that guarantees impeccable fluidity and fit.
Exclusivity
Our uncomplicated tailoring is present throughout the collection, with simple and charming pieces, all handmade with great care and affection. We respect each stage of production and seek to encourage a lean and conscious wardrobe, where quality and versatile clothes can be the protagonists.
We produce a few pieces per model, maintaining exclusivity and quality, since for JOANNE, each woman is unique and singular.
And that's why Joanne is concerned with offering each client a unique and exclusive service. In our cozy studio, we are always waiting for you with that irresistible coffee and cake.
Come on in, we'd love to welcome you!